Search engine ranking is one of the best ways to optimize your website to higher ranks. If your business is ranked on top of search results, it will help you in increasing your company’s interaction with clients. It will surely provide you more social business and site visiting. Search engine ranking trends are there which can be followed to improve ranking of your website.
Latest trends which can be followed to improve ranking are:
1. Provide qualitative Backlinks
Backlinks are those links which occur when some other website links to your webpage. They will be helpful if the website which is providing backlink is ranked higher. But it will only work if your link is from a popular, higher ranked website.
Google ranking is done based on number of links pointing at your webpage. So, linking to high quality website will increase your ranking effectively.
2. Quality Content
Quality content refers to original, well organized, up to mark content which can improve your SEO ranking. Content plays a vital role in higher ranking of website so, a content rich in quality, relevancy and redundancy can bring wonders to your website. It should also not be misleading and unwanted.
3. Use Keywords
To make your content more effective, keywords can be used. Just pick out the most relevant and appropriate keywords from your content and use them in your webpage. Don’t just keep on repeating your keywords again and again. Keywords should be repeated minimally.
A proper and relevant use of keywords can help in improving your search engine results.
4. Meta tags
Meta tags are part of content on your webpage which are shown up by Google to describe what exactly is the content of page. Tags containing good keywords can help in improving rank of your website. There are two fields in meta tags:
Title Tag – This tag holds the title of page which is shown in Google search result. It should be maximum 60 characters in size.
Description Tag – Description tags contain the short description of content which is discussed in your webpage. If your description tag contains relevant keywords, it would help in improving the rank of your website. Description tags should be 160 characters in length.
5. Keep your Content fresh
Not only content in your webpage should be original, qualitative and relevant but it should also be updated to the latest changes and inventories. Content should be updated regularly to keep it fresh and unique. Fresh content can improve ranking of your site by providing relevancy.
6. Page loading speed
Ranking algorithms used by google also rank websites based on their page loading speeds. If your site takes time to load then, you will surely loose visitors as they may leave your site just after waiting for few seconds. This will bring your ranking down in result. In order to improve your SEO ranking, try to load a web page in few seconds. This can be achieved by using small resolution HD images and videos. Don’t compromise with its quality.
IF you want to improve the SERPs of your website, our search engine optimization professionals in Windsor will be of great help to you. We use ethical, white hat and effective SEO strategy to let your website rule the search engines.